10 benefits of employee engagement surveys worth knowing

You admit you’ve heard the term ‘engagement surveys’ flying around but don’t know why they’re worth organizing. With enough on your plate, it’s understandable you need some pretty good reasons to put it on your growing to-do list.

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Well, the reasons are in. Read on to learn more about the benefits for your company and your employees themselves. 

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If you want to learn more about increasing employee engagement, make sure you give these other reads a look:

• Our top virtual employee engagement platforms of 2022/2023
• The absolute best employee engagement apps 
• 2022/2023 employee engagement statistics: trends, stats + charts
• Our favorite team building activities you must try

Five benefits for your company

1. Increased employee retention - Nobody wants to stay in a job they don’t enjoy. This means creating an environment where your employees can thrive is key. If you don’t explore how engaged your team really are, you risk losing them. 
2. Reduced employee knowledge gaps - The sooner you carry out a survey to investigate employee engagement, the sooner you can spot gaps in commitment, performance, and knowledge. And the sooner you can highlight these weak spots, the sooner you can do something about them.
3. Drives meaningful change - The targeted data you can collect with a survey is essential if you want to ensure the action you’re taking will drive meaningful change in your organization. Guesswork won’t cut it. With an employee engagement survey, your HR team and managers will know exactly where to use their time and resources to improve business outcomes.
4. Leaders can be held accountable - A survey is a powerful way to stay afloat of your employee experience and check in on how well company leaders are doing at shaping company culture. When you know exactly where things are going wrong, you know where to focus more attention and when there are concerns with leadership.
5. Benchmark your data - With regular employee engagement surveys, you can benchmark company data over time to identify opportunities for improvement. Employee needs fluctuate, and historical data allows you to see and compare engagement within different contexts (for example, following company change or training).

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Five benefits for your employees

1. Gives your employees a voice - An employee engagement survey is one of the quickest and most effective ways to give your employees a voice and make sure their opinions, feedback, and ideas are heard by those in management.
2. Builds trust - If your employees know they are heard and that you take action on the feedback they give, their trust in team leaders will be strengthened. If you’re not measuring employee engagement with surveys, it will be much harder to make changes that show you can be counted on.
3. Greater sense of purpose - Have you ever asked your team members what gives them a sense of purpose in their work? An employee engagement survey allows you to ask these questions so you can help your teams experience more fulfillment at work. 
4. Improved employee well-being & safety - Disengaged employees will not only underperform; they can be detrimental to team well-being and safety. By checking on employee engagement, you can keep an eye on which teams may require further support and become aware of any safety red flags.
5. Happier employees - With all of the above in mind, you can guarantee that engaged employees are happier employees!

Why are employee engagement surveys important?

When managing a busy team, it’s not always possible to check in with how employees are doing. An employee engagement survey offers team members a vital platform to do this as they share open and honest feedback.

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Three objectives of employee engagement surveys

The core purpose of an employee engagement survey is to measure team engagement. Engagement with their work, their colleagues, and your organization as a whole. Let’s take a look at what this means:

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1. Measuring motivation and emotion towards their work - The more positively an employee feels about their role and the work they do, the better they will perform. An employee engagement survey assesses your team’s content with their tasks.
2. Measuring connection to their team - Strong team relationships aid communication, creativity, and collaboration. An employee engagement survey assesses how employees feel about those they work with and any challenges they face, so you can decide whether further team building sessions are required. 
3. Measuring loyalty to your organization - There are a variety of factors that impact how your employees feel about your organization. An employee engagement survey can be used to assess how your team feels about the way your organization does business in every area. 

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Articles to help with conducting employee engagement surveys

Feeling ready to get started? The following articles will support you in creating your survey:

• 10 proven questions and templates for employee engagement surveys
• Employee engagement solutions: 10 platforms to consider